|
|
Custom Font Design
Whether you need a digital version of an existing typeface, or want to design a new typeface from scratch, CastleType can help you. Clients from New York to Tokyo have sought out California-based CastleType because of its reputation for friendly, professional, and efficient service.
For example, CastleType created several fonts for the corporate identity of multinational giant, Chevron, including a digital version of the logotype. You've seen the Chevron logotype everywhere. But what you may not have known is that the typeface that is used for it only had about 12 letters when CastleType was commissioned to do a digital version of it in 1996. From those few letters, CastleType created a complete upper and lowercase alphabet with punctuation. Because of the extremely high x-height, certain letters (especially the lowercase 'f') were a special challenge. In fact, some changes had to be made to the original design, but they are subtle enough that (hopefully) no one will ever notice the difference!
|
|
|
For the cosmetic giant, [Shiseido], CastleType was commissioned to create two new weights of their proprietary font designed by the world-famous type designer, Adrian Frutiger. Under the exacting supervision of Shiseido's creative director, two new weights were created that complement the Frutiger originals. (Click example at left to enlarge.)
|
|
CastleType was commisioned by Publish magazine to digitize several typefaces for their redesign in 1991: Agency Gothic Condensed, Agency Gothic Open, Metropolis Bold, and Trio Light (right). Other magazines that have commissioned fonts from CastleType include: Outside, San Francisco Focus, House & Garden, and Forbes. (Click on example at right to enlarge.)
|
|
|
Whether reproduced in ink, stone, or metal, CastleType fonts look gorgeous! At left is a 4-inch tall, stainless steel 'cake topper' custom designed for [White Crush Wedding]. You might recognize this as Palace Script, but it has been angled far to the left to keep the letters from tipping over on the wedding cake! This job had exacting specs, but the results are stunning!
|